![]() It was a noble mission, and the company wanted a logo to reflect that nobility. ![]() The original intention of the Cadillac Automobile Company was to create a reliable, but inexpensive horseless carriage - within the financial reach of the masses. Moreover, because the Viking longship does not appear in any other major brands, consumers are able to quickly identify the unique rover brand. These guys were a mighty force to be reckoned with, an image which Rover emulates by incorporating the culture’s imagery into the company’s branding. Vikings were selected to represent the Rover brand for their historical reputation of being fearless travelers with unparalleled strength, and are probably the most famous ‘rovers’ of all time. This logo draws inspiration from the Vikings, incorporating the famous long ship. It’s in keeping with Volvo’s rugged vehicle image: Volvo cars are designed to take a few knocks and keep going. The design represents strength, incorporating the symbol for the chemical element of iron, but also playing off the symbol of the male gender. The Volvo logo and typeface was designed by the legendary Swedish calligrapher and typography Karl-Erik Forsberg in the 1950s. The aggressive and bold image is coupled with a shield, and the two symbols combine to promote victory and strength - both appropriate motifs for a car company with a racing heritage. The inclusion of his star sign on the car logo is meant to symbolize the birth of Abarth’s motoring invention. It features a scorpion, representing the astrological sign of its founder, Carlo Abarth. The Abarth logo is striking, utilizing vivid primary colors to demand the viewer’s attention. It is a universal symbol of quality, due to the established reputation of the brand. ![]() Deutz upheld his vow, the very same three-pointed star now shines on every one of Mercedes’ motors, simultaneously symbolizing Deutz’s prosperous ambitions as well as making the brand instantly recognizable. He sent this postcard to his wife, vowing that one day this three-pointed star would be emblazoned on his own factory, shining to symbolize prosperity. Gottlieb Daimler, the Technical Director of petrol engine manufacturing company Deutz, drew a star above his house on a postcard of Cologne. The logo originates from the German carmaker Mercedes-Benz back in 1872. It presents a clean and professional image, in keeping with the brand. The Mercedes logo is stylish, sophisticated and yet simple. By discovering the inspiration behind these logos, we can gain greater insight into the workings of these car manufacturers and their products, and how they sell so well. To broaden your knowledge of these definitive brands, listed below are ten of the most iconic car logos. For example, Aston Martin put its name to a reworked version of the Toyota iQ, rebranding it as the Aston Martin Cygnet and bearing the brand’s logo, and it sold at more than double the price of the original Toyota. Particularly, high-status companies like BMW and Mercedes can sell cars on the brand’s reputation alone. The badge on the back of a car is synonymous with branding, and consumers are highly influenced by the reputation of a car’s brand when choosing their new vehicle.
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